Sales
The Netflix Effect: Why Instant Gratification in Sales Is Reshaping Customer Expectations
A few evenings ago, I opened Netflix to watch something. Within seconds the platform recommended shows based on my preferences, …
Competitive Intelligence in Sales
If you have watched Dhurandhar, you will notice that the hero doesn’t win because he is the strongest.He wins because …
How to Handle Price Wars in Competitive Industries: Airtel vs Jio Case Study with Sales Strategy Lessons
Price wars are one of the biggest threats to growth in competitive industries. Whether you are in telecom, fintech, brokerage, …
7 Reasons Why Customers Are Not Buying From You and How to Fix It
If you are wondering why customers are not buying from you, pause for a moment before blaming the market, pricing, …
Discipline in Sales: The Forgotten Sanskar Behind Consistent Success
“Discipline is choosing between what you want now and what you want most.” Abraham Lincoln Our mythology explains discipline even …
8 Powerful New Year Resolution Ideas for Sales Professionals – What Will You Do Differently This Year
Every January, sales professionals across India talk about new year resolutions with full josh. “I will crack bigger clients.” “I …
How to Leverage Happy New Year Wishes to Your Advantage
Every year, between 31st December and the first week of January, something interesting happens around us. Our phones don’t stop …
5 Lessons I Learnt from Abhishek Sharma as a Sales Professional
Not every lesson in sales comes from a sales book, a training room, or a corporate offsite. Some of the …
How to Maintain Consistency in Sales Performance?
Let me start with something we all notice every single day. Have you ever wondered why so many influencers become …
Top Sales Strategies for 2026: What Will Actually Work
When I first stepped into the world of sales back in 2003, the playbook looked entirely different. The sales strategies …