Introduction:
When I joined the Motilal Oswal School of Entrepreneurship, I encountered a significant challenge: the Unnati program was in dire need of a revival. Sales had plummeted, participant feedback was overwhelmingly negative, and even the sales team had lost faith. It was evident that the program needed more than just a facelift—it needed repackaging and repositioning.
The Unnati program, aimed at developing aspiring wealth managers, had immense potential. However, it needed a new strategy to shine. Here’s how I rebranded, repackaged, and repositioned Unnati, and how you can apply these lessons to transform your own education programs.
Table of Contents
Step 1: Listening to Stakeholders
Every successful transformation begins with understanding the core issues. I took the time to engage with all stakeholders:
- Past Participants: Their feedback highlighted the program’s lack of relevance and practical application.
- Sales Team: They felt unprepared to sell a program that they themselves didn’t believe in.
- Instructors: They struggled with outdated content and disconnected delivery modes.
- Management: They wanted Unnati to be a flagship program that delivered measurable results.
Step 2: Repackaging and Repositioning Unnati
Armed with insights, I developed a comprehensive strategy to overhaul the program.
- Redesigning the Content
Content is the heart of any education program. I restructured Unnati to cater to the needs of new-age wealth managers, emphasizing practicality through case studies and assignments that reflected real-world scenarios. - Hiring Expert Instructors
I brought in seasoned professionals from the training industry. Their experience in adult learning added depth and credibility to the program. - Modernizing Delivery with Technology
Switching to a fully online mode made Unnati more accessible and efficient. Additionally, implementing a Learning Management System (LMS) streamlined processes, reduced manual tasks, and elevated the learning experience. - Repositioning as a Mentorship Program
Instead of being just a training course, Unnati was repositioned as a 1-year mentorship journey. This value-added feature instilled confidence in participants, offering them personalized guidance for an extended period. - Supporting and Training the Sales Team
I conducted workshops to rebuild the sales team’s conviction and introduced the “Business Mastery Workshop”—a platform to showcase the revamped Unnati to prospects. This boosted the sales team’s confidence and helped them refine their pitch. - Recognizing and Motivating Sales Team Members
Monthly recognition through the Best Unnati Sales Star award boosted morale. Soon, performance-based incentives will further drive enthusiasm. - Showcasing Customer Success
Real-life success stories of past participants were compiled to showcase the program’s impact. These stories have become powerful tools for repositioning Unnati as a game-changer in wealth management training.
The Results
Within just six months, the response to the renewed Unnati has been phenomenal. Participants are enthusiastic about the practical content and mentorship, the sales team is motivated, and the management is delighted with the upward trend in sales and satisfaction levels.
How to Repackage and Reposition Your Program
If you’re struggling with an outdated program, here are actionable strategies:
- Revamp the Content: Update it to meet current industry standards and audience expectations.
- Leverage Technology: Incorporate tools like LMS to enhance efficiency and the learning experience.
- Add Value: Reposition the program by offering additional features such as mentorship, certifications, or community support.
- Empower Your Sales Team: Equip them with training, tools, and confidence to sell effectively.
- Showcase Success: Share testimonials and case studies to build credibility and attract prospects.
Vikas’s View
Repackaging and repositioning isn’t just about changing a program’s appearance—it’s about reinventing its value proposition. By addressing the needs of your audience, streamlining operations, and empowering your team, you can breathe new life into any education program.
For more insights on sales, marketing, and professional growth, visit AsPerVikas.com.