Let me start with something we all notice every single day.
Have you ever wondered why so many influencers become successful even when their content is, honestly, average?
We have all seen them on Instagram, YouTube, LinkedIn, etc.
Their knowledge is not extraordinary. Their production value is basic. Their storytelling is okay-ish. Their content is nothing revolutionary. But still, they grow, they trend, they get brand deals, and they become popular.
Why?
Because influencers have mastered one thing better than most salespeople, and that is consistency.
Consistency beats talent.
Consistency beats creativity.
Consistency even beats expertise.
Most truly talented creators post once in 10 days, but the “average” influencers post every single day, and the world rewards the one who shows up consistently and not the one who shows up occasionally.
This is exactly how sales work.
The salesperson who:
- makes calls every day
- follows up every day
- builds a pipeline every day
- learns every day
- pitches every day
Will always outperform the one who works only when he or she “feels motivated.”
This blog is about that exact superpower and a practical guide on how to maintain consistency in sales performance, month after month, year after year.
Table of Contents
Let’s dive in.
Why Consistency in Sales Matters More Than Anything Else
Sales is unpredictable.
You can do everything right and still lose a deal.
Or you can do an average job and still close one.
But consistent performers don’t rely on guesswork or luck. Rather, they rely on habits.
Consistency builds a pipeline. Pipeline builds opportunities. Opportunities build revenue.
This is why:
Sales is not a game of intensity; it is a game of consistency.
What I Learned About Consistency From Two Remarkable Women
Over the years, two professionals shaped my belief system around consistency more than anyone else, and they are Farah and Priya.
1. Farah (The Counsellor Who Delivered 20% of My Target Every Month for 2 Years)
During my ICFAI days, I had five counsellors reporting to me, and one of them was Farah, who redefined consistency for me.
She contributed 20% of my target every month without fail.
Not for 2–3 months, not for a year, but for two long years, every single month.
She wasn’t loud, she wasn’t aggressive, and she wasn’t the “typical” salesperson, but she had two things most people lack:
- Process discipline
- Daily execution
While some team members waited for end-of-month energy or pressure from me, Farah worked steadily from day one. She treated each day seriously. I never saw her rushing, never relaxing too much, and never panicking.
It is because of people like her that I truly understood:
Consistency has nothing to do with talent. All you need to do is put in predictable efforts.
2. Priya (The Only Counterpart I Could Never Beat)
Then came Priya, my counterpart at Sharekhan Education, a name I still respect deeply.
I was a senior to her. Having been in sales for a long time and having learnt and practiced multiple sales skills, I had confidence that I could outperform most teams across India.
Except one, and that is Priya’s team.
She was always one step ahead of me.
Every strategy I thought of, she had already implemented.
Every idea I planned for Monday, she had executed on Sunday.
Here is what made her exceptional:
- She planned earlier than everyone else.
- She could think strategy even at 3 AM in deep sleep.
- She executed ruthlessly and relentlessly.
- She lived to be at the top
- She was driven purely by numbers.
- She pushed her team by hook or crook (ethically, but aggressively).
- She thought of 10 solutions for the same problem.
- She always had backup plans ready.
And she holds a record nobody has broken, even after 5 years:
She got enrollments in every single webinar for 30 days continuously for the entire month.
She was competitive, sharp, disciplined, and unstoppable.
Priya taught me:
Consistency is a lifestyle.
What Makes Top Sales Professionals Consistent Performers?
Let us now have a look at the traits that all consistent performers share:
1. They follow a strict daily routine
Consistency thrives on structure.
2. They track their pipeline like a hawk
No lost leads. No forgotten follow-ups.
3. They don’t depend on one lead source
They always diversify their inflow.
4. They follow up consistently, professionally, and politely
Persistence with patience leads to conversions.
5. They keep sharpening their skills
Learning never stops for them. Priya did not just read my blog posts, but she practised them. One day, I asked her if she remembered any of my recent posts, and she could mention 4-5 of them effortlessly. Honestly, even I would not have recalled them at that speed.
6. They don’t procrastinate
Average performers say,
“I’ll do it tomorrow.”
Consistent performers say,
“Let me finish it now.”
7. They don’t stop until the work is done
Not at 70%, not at 80% but only when it is DONE.
8. They take No. 2 position personally and aim for No. 1 relentlessly
Being second lights a fire inside them, and that fire keeps their consistency alive.
My Personal System for Maintaining Consistency in Sales
Here is what I do daily (and what has worked for decades):
Morning pipeline review
Before coffee and WhatsApp.
Saturday weekly planning
A habit inspired by Priya.
No sleeping follow-ups
A sleeping follow-up leads to a dead sale. Incorporate a system to automate a follow up.
Daily non-negotiables
- X calls
- Y follow-ups
- Z meetings, no matter what.
Continuous learning
Be it Sales, marketing, psychology, or content, learning keeps me sharp.
How YOU Can Build Consistency Starting Today
A simple framework you can apply immediately:
1. Create daily non-negotiables
Small actions done daily leads to big results.
2. Maintain a 3X pipeline
If your goal is 10 sales, keep 30 prospects active.
3. Use the 24-hour lead rule
Respond to every lead within one day. Ideally, you should have systems to respond within 5 minutes. (Read my earlier post on AI agents and how they can help you to respond faster to leads.)
4. Have a daily “Power Hour”
One hour of pure high-quality selling.
5. Review your week every Saturday
Adjust before the next week begins.
6. Learn from consistent people around you
Like I learnt from Farah and Priya.
7. Stay hungry
Comfort is the enemy of consistency.
Final Thought
You don’t wake up one day and become consistent.
You decide to be consistent, and then you create habits and systems that support that decision.
Every top sales performer I know and every successful influencer you follow has one thing in common:
They show up every day, whether they feel like it or not. Remember Michael Phelps’s quote?
I went five straight years without missing a single day of workout. 365 days a year. Every single day I was in water.
– Michael phelps (23x olympic gold medalist)
That discipline becomes a habit.
Habit becomes performance.
Performance becomes success.
And long-term success becomes a legacy.
For more insights on sales, marketing, and professional growth, visit AsPerVikas.com
Sales Coach | Author of “The Sales Sanskar” | Creator of VUSM
Hi, I’m Vikas Taware. After years of hands-on experience in sales and marketing, I felt a strong pull to share the strategies I’ve mastered, the setbacks I’ve overcome, and the wins that shaped my journey. That led to AsPerVikas, a blog where I cut through the noise and share real, field-tested insights to help you sell smarter, market better, and grow faster.
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