About Me
About Me
Hi, I’m Vikas – Your Sales Mentor and Guide
With over two decades of experience in the world of sales, I’ve been immersed in every aspect of the profession—from B2C selling to forging strategic partnerships and leading channel management efforts. Today, I’m proud to serve as the Associate Vice President at a leading financial organisation, but my passion for sales goes far beyond my role.
For me, sales is not just about closing deals. It's about building meaningful relationships, solving real problems, and creating lasting value for clients. This philosophy drives everything I do, and it’s what led me to create As Per Vikas—a platform dedicated to transforming the way people approach sales.
A Passion for Learning and Sharing
Over the years, friends, colleagues, and even strangers have reached out to me for advice. They were eager to learn about how I navigated the complex world of sales and marketing, and I realised that the lessons I’ve gathered could help others too. That’s how As Per Vikas was born.
I wanted to create a space where I could share not just sales strategies, but a whole new approach—one focused on solving problems, building trust, and offering genuine value.
Through this blog, I aim to help you move beyond the transactional side of sales and become a true partner to your clients. Whether you’re just starting out or already have years of experience, my goal is to equip you with insights and practical advice to elevate your sales game.
What You'll Find Here
Sales Strategies
Learn sales approaches that go beyond the usual pushy tactics. These are relationship-first methods I’ve used in real-life scenarios—focused on building trust, solving client problems, and creating long-term value. Learn practical ideas that work.
Growth Mindset Tips
Sales isn’t just about what you say—it’s about how you think, act, and carry yourself. I’ll help you build self-confidence, stay consistent, lead with empathy, and handle rejection. Develop the inner strength and clarity that drive long-term success.
Marketing Insights
Sales and marketing go hand in hand. Here, you'll get clear and usable insights on positioning, messaging, storytelling, and brand presence. These ideas will help you connect better with your audience and support your sales efforts with strong visibility.
True Tales
Sales is learnt best through stories. Here, I talk about real experiences—wins, failures, tough clients, and turning points. These aren’t textbook theories; they’re practical lessons drawn from the field that you can relate to and apply in your own journey.
Learn The
New Version of Sales
Sales often gets a bad reputation—people think of it as a tough job filled with rejection, pressure, and competition. But I’m here to change that perspective. When you view sales as an opportunity to help others, create value, and build trust, it changes everything.
Over my career, I’ve seen first-hand how a simple shift in mindset can make all the difference. Instead of focusing on pushing products, I’ve embraced the role of a trusted advisor. I want to share this philosophy with you and show you how to apply it in your career.
This belief in value-driven, relationship-first selling is what led me to write my book, The Sales Sanskar—a reflection on the timeless principles, values, and mindset shifts that form the true foundation of successful, ethical selling.
Learn The
New Version of Sales
Sales has long been seen as a tough profession filled with rejection and pressure. But what if we shifted that perspective? When you approach sales as a chance to create real value and build trust, everything changes.
This philosophy has guided my career, and it’s one that I want to share with you. Instead of focusing on pushing products, I’ve embraced the role of a trusted advisor, and I believe this mindset shift can make all the difference in your sales career.
My belief in value-driven, relationship-first selling inspired the creation of The Sales Sanskar and VUSM. They embody the timeless principles, core values, and transformative mindset shifts that are essential for building a foundation of successful and ethical sales.
The Sales Sanskar
The Sales Sanskar is more than just a book—it’s a journey into the core values of ethical, meaningful sales, helping you build the inner strength and confidence to sell with empathy and purpose.
It’s a guide to ethical sales practices rooted in the timeless Indian values of integrity, trust, and genuine service.
VUSM
VUSM (VIKAS Universal Sales Methodology) is a program designed to help you implement these principles into your daily sales routine.
With VUSM, I focus on empowering you to build deeper connections with clients, move beyond traditional sales tactics, and thrive in any selling environment.
20+
Years of
Expertise
30+
Workshops
Conducted
700+
Professionals
Trained
150+
Success
Stories
Testimonials
What Our Many Clients Say
The mindset shift I’ve had is unbelievable. Vikas helped me break through my hesitation and sell in a way that ...
Mahesh Vichare
Vikas doesn’t teach gimmicks—he teaches real strategies. I now show up with more clarity and confidence in every client interaction. ...
Milind pradhan
Before learning from Vikas, sales felt like a task. Now, it feels like a conversation. His approach helped me simplify ...